Not only environment. The communication socially responsible also passes through the messages that companies send to the company.
Messages can be of support to certain values, or others.
If they are not socially approved because arguably harmful, then the communication company can not be called socially responsible.
That 's what happens to Ralph Lauren, which has a model dismissed on charges of being fat.
First, Ralph Lauren is drawn criticism for having emaciated a mannequin with Photoshop, reduced it to a pile of bones.
Then, minicrisi to manage the image resulted from the dismissal, the American fashion house declare that the real cause lies in the failure to meet contractual obligations on the part of the model (after 7 years of collaboration!).
A beautiful mess, followed by very credible apology ("remedy because we have 42 years of reputation to maintain), which fail to conceal yet another invitation to anorexia and skeletal thinness as beauty equation.
Also because there's Ralph Lauren falling back soon after.
A strong message for teens, who are the most at risk. A message anything but responsible.
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