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no longer call them public relations

Let's call them 's communication company.

Yes, I know, are not the same thing. I am a special area of \u200b\u200bBusiness Communication, which is a broader function, which also includes other.

Ma vorrei lo stesso lanciare la provocazione. Non posso farne a meno, non dopo aver letto lo sfogo di Beppe Facchetti , presidente Assorel, a commento delle parole di Lele Mora.

Né pubbliche relazioni, né relazioni pubbliche. Perché è vero che l’ordine in cui si pongono le due parole introduce una differenza fondamentale, ma la gente non la coglie. Troppo lontano è il nostro mestiere dal sentire comune, che capisce perfettamente di che cosa si occupa un contabile, un centralinista, un addetto export, ma non ha mai sentito parlare di un relatore pubblico. Troppo lontano talvolta anche da certa cultura aziendale, che lo considera un costo, una perdita di tempo per gente con i grilli per la testa.

What to do? Highlight the differences, scramble to explain that the public speaker who works in the company or agency has nothing to do with pierre, which distributes free tickets to advertise a room, let alone with prostitution, Lele Mora and his acolytes?

Reiterate the concept to the point of exhaustion, trying to grok them in the folds it into his head to the neighbor, or what you have sitting in the compartment of the train, asking you what do you do? Of course yes, if we still want to get too tired to do so. Evil will not for sure.

But it is far from enough, to the point where we are, and we fired Mora it should be understood.

become necessary to care for shock, because it is too strong the impact that the words of Mora than speeches, debates, lectures, writings, studies that highlight and reinforce the value and dignity of a job very very seriously (and useful to businesses).

And then, dramatically, eliminating the term "public relations". Let's talk about business communication. Start from zero, we give a sponge on a confusion unacceptable and we clearly distance themselves from whatever is deleterious pierre in the sense of the expression.

Our profession of people who are serious, honest and prepared Communication is the business. Let the pierre, public relations and even public relations Lele Mora and his characters become more mundane judicial record.