Tuesday, March 23, 2010
Monday, March 15, 2010
End Stage Liver Disease Life Expectancy
Small business, lack of credit, cuts in communication
On the one hand that the PR people from many parts (one for all Gialunca Comin ) observed that small businesses do not communicate enough.
other entrepreneurs complain that banks are no longer willing to extend credit with the ease with which they did in the past (see comments to post Gianluca Comin). The
reasoning is as follows: there is a crisis that forces you to cut off funds, banks do not credit, you have to save money, ergo: there is no money to spend on communication.
The syllogism (I will pass the word) would seem to spin. But it is a false syllogism. Where you say you should save only or mainly on investments in communication?
When should tighten the purse strings are beginning to eliminate unnecessary things: cut down on communication means that it is considered an accessory, something you do when you have money to spend (maybe "the money to burn").
The problem here is not lack of funds. If communication is not important the money will not ever, even when revenues are substantial. There will always be some other more urgent expenditure and this expenditure is not always an investment, such as communication (well done) is.
The communication must become a priority. This before they find the money. Because communication is to be conceived, even before realized, and think strategically, so that it is a profitable investment. The communication made to the least worst is quick to create costs that will not fall, we think expensive catalogs of products for which no suitable sales volumes.
In these times of crisis, many entrepreneurs are already preparing action strategies for the future. What are strategies for survival, maintenance, growth (there are also growing companies even if they do most other news), restructuring, communication - primarily public relations - can (should) become part of these reflections.
In a comment to my post (do not look for it on the blog, sent me an e-mail for registration problems) Toni Muzi Falconi, inter alia, stressed the importance of networking:
If we consider as small businessman who 'does not aspire to be great', having decided to be part of a larger production cycle in a niche role, including skills and abilities that are indispensable, is to be able to effectively govern relations with its public enterprise: customers, suppliers, employees, contractors, institutions and local media and category (on and off line), associations, local community etc. ...
seems to me that we can start from here. In times of crisis may be the only thing you do. But it remains a starting point on which to build the rest. 
On the one hand that the PR people from many parts (one for all Gialunca Comin ) observed that small businesses do not communicate enough. other entrepreneurs complain that banks are no longer willing to extend credit with the ease with which they did in the past (see comments to post Gianluca Comin). The
reasoning is as follows: there is a crisis that forces you to cut off funds, banks do not credit, you have to save money, ergo: there is no money to spend on communication.
The syllogism (I will pass the word) would seem to spin. But it is a false syllogism. Where you say you should save only or mainly on investments in communication?
When should tighten the purse strings are beginning to eliminate unnecessary things: cut down on communication means that it is considered an accessory, something you do when you have money to spend (maybe "the money to burn").
The problem here is not lack of funds. If communication is not important the money will not ever, even when revenues are substantial. There will always be some other more urgent expenditure and this expenditure is not always an investment, such as communication (well done) is.
The communication must become a priority. This before they find the money. Because communication is to be conceived, even before realized, and think strategically, so that it is a profitable investment. The communication made to the least worst is quick to create costs that will not fall, we think expensive catalogs of products for which no suitable sales volumes.
In these times of crisis, many entrepreneurs are already preparing action strategies for the future. What are strategies for survival, maintenance, growth (there are also growing companies even if they do most other news), restructuring, communication - primarily public relations - can (should) become part of these reflections.
In a comment to my post (do not look for it on the blog, sent me an e-mail for registration problems) Toni Muzi Falconi, inter alia, stressed the importance of networking:
If we consider as small businessman who 'does not aspire to be great', having decided to be part of a larger production cycle in a niche role, including skills and abilities that are indispensable, is to be able to effectively govern relations with its public enterprise: customers, suppliers, employees, contractors, institutions and local media and category (on and off line), associations, local community etc. ...
seems to me that we can start from here. In times of crisis may be the only thing you do. But it remains a starting point on which to build the rest.
Sunday, March 7, 2010
Community Service Letter Court
help the community in small businesses I have a contribution to Ferpi
Ferpi thank you for hosting a my speech, especially Giancarlo Panico, head of information and publishing, which I had requested a contribution, and those occurring with loro commenti, tutti molto qualificati.
Ho scelto di parlare di quanto sia determinante per i relatori pubblici iniziare un’opera di proselitismo nei confronti degli imprenditori, per convincerli a comunicare in maniera organizzata.
Portare la comunicazione nelle piccole imprese rappresenta una delle maggori sfide per il futuro di questa professione. La posta in palio è l’apertura di opportunità finora insperate per i relatori pubblici, ma anche per gli imprenditori.
E’ impensabile credere che il nostro settore possa diffondersi in Italia senza far breccia all’interno del 90 % delle aziende (tante ci dicono le statistiche sono quelle del comparto medio-piccolo).
Le imprese di provincia, quelle a forte tradizione familiare, spesso poco più che realtà artigianali, fanno poco rumore, sommerse dai grossi marchi con sede a Milano o Roma, con fior di uffici stampa e relazioni con il pubblico, ma fatturano.
Diffondere la cultura della comunicazione deve passare anche da qui, dalle piccole realtà periferiche, che non fanno (ancora) notizia sui quotidiani. 
Ferpi thank you for hosting a my speech, especially Giancarlo Panico, head of information and publishing, which I had requested a contribution, and those occurring with loro commenti, tutti molto qualificati. Ho scelto di parlare di quanto sia determinante per i relatori pubblici iniziare un’opera di proselitismo nei confronti degli imprenditori, per convincerli a comunicare in maniera organizzata.
Portare la comunicazione nelle piccole imprese rappresenta una delle maggori sfide per il futuro di questa professione. La posta in palio è l’apertura di opportunità finora insperate per i relatori pubblici, ma anche per gli imprenditori.
E’ impensabile credere che il nostro settore possa diffondersi in Italia senza far breccia all’interno del 90 % delle aziende (tante ci dicono le statistiche sono quelle del comparto medio-piccolo).
Le imprese di provincia, quelle a forte tradizione familiare, spesso poco più che realtà artigianali, fanno poco rumore, sommerse dai grossi marchi con sede a Milano o Roma, con fior di uffici stampa e relazioni con il pubblico, ma fatturano.
Diffondere la cultura della comunicazione deve passare anche da qui, dalle piccole realtà periferiche, che non fanno (ancora) notizia sui quotidiani.
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