Tuesday, June 29, 2010

Incest Between Mother And Son

When public relations do not exist


Have you ever tried to add a curriculum vitae to work in the communication in a job search portal? When selecting the area where you want to insert it often turns out that terms such as "communication", "public relations", "External Relations "Press office" are not provided.

sometimes drowned in marketing and is marketing / pr.

Have you ever seen an organizational chart with all the features well-detailed - human resources, administration, purchasing, sales office, research and development, quality control - but where public relations are absent?

sometimes also appear typical of the specific corporate offices, such as "study and research materials," "Integrated Logistics", "selection precious stones, and more. But communication is not mentioned.

also happens (sometimes) that the company in question has a lovely site Indeed, with a constantly updated news section. But the figure of reference for communication is not listed among the names or roles of management.

Have you ever phoned a company to ask for the name of the Head of Communications, to have a statement, a commentary, an interview, and you have answered "we do not have this feature? Sometimes it feels answer "is dealing with the marketing director." The Director of External Relations is not covered in staff.

Have you ever tried "communication" on PagineGialle or on any web directory? Unless you're looking for a big city, you will find a plethora of printers in the category, agenzie che realizzano banner, cappellini e magliette, stampatori di adesivi per furgoni, produttori di stand fieristici, ecc. Agenzie che si occupino di “relazioni pubbliche” non compaiono.

E’ il vuoto delle relazioni pubbliche. E lascia in chi ci viene a contatto uno stridente senso di nullità, ancora di più se lo si confronta con quello che è l’impegno dei relatori pubblici e degli studiosi di questa disciplina a livello lavorativo, associativo, universitario, post-universitario, congressuale, nazionale, internazionale e globale .

Thursday, June 17, 2010

Japanese Abused Train

The fake fans


Ci informa Eurosport che i sostenitori della Corea Northern seen on the steps of the stadium during the match of World Cup with Brazil are not real fans but especially Chinese actors paid (!): in fact, the Koreans could not afford so expensive a journey.

This pseudo event organized by the Sports Commission of North Korea suggests a very early public relations, more or less than a century ago, in which it would give the wool over the eyes and create illusions of reality, which hid what was happening for real.

A kind of bandwagon a little 'kitsch that has deceived the Koreans doubt true, those remaining at home to watch the games on TV. If we in the West in this case we take firefly lanterns to the absence of familiarity with the physical features that distinguish the ethnic groups, among them are recognized fine.

But even if this were not so we thought the Chinese Sports Management Group - to which the Commission has commissioned the North Korean sports festival - to reveal the deception, and one wonders why he did it and now even if you pay a penalty for having disclosed the "PR program" of a "customer." And who knows if the players had real impression of typhus, if they felt really encouraged or if the feeling they felt fake, too.

Since it was still investment, expenses, and rewarding the players, would have been better to send davvero una delegazione di tifosi nordcoreani, magari scelti tra quelli di un club organizzato, per non fare torti a nessuno e garantire un tifo di un certo livello.

Sarebbero state relazioni pubbliche del 21esimo secolo, che agicono per modificare la realtà, segnale di modernità per un paese che ne ha bisogno, e non una messinscena che non convince nessuno.