Do Herpes Spread To Your Stomach

5 things a small business should do before deciding to start a blog

Open blog is a very innovative idea. They did great business. Some of them have closed after a while '.

requires a high consumption of resources and is not a cheap form of communication to the contrary. Deciding whether to open a blog is a decision that needs to be carefully weighted .

should do so only companies that are already disclosing to a certain level.

To check if you have these minimum requirements (and I stress minimum) below is a brief checklist. 5-point communication that includes the actions you absolutely must have already done so. If you have not yet made means there is still time to try to open the blog.

1. When updating all the website graphics, structure, contents.

There are at least two reasons:

a) can not be used half as innovative as the old site and have a blog

b) The blog is attached directly to the site and must be coordinated.

2. Make a habit of responding to all emails that arrive. If you do not interact regularly with the writer as you can think of doing with a blog. Moreover, people's questions can provide ideas for topics to be explored in this blog. Do not think that anyone who wants to communicate with the company always uses the blog. The e-mail is used for different purposes and complementary.

3. Prepare a press kit with all the information about the company, which is prepared in the event of any contacts with journalists. Must contain all the information of interest (this, history, the turnover, organization, products, future plans, etc.). Even those who are not on the site.

4. Insert a column in the News site and update it periodically. Besides giving the air site up to date, even when the static content is the same for a while ', get used to enter the mindset of writing and then often find interesting topics.

5. If you use paper for your communications material (catalogs, brochures, etc.), you should check that there is no need to reprint or even When updating anything. While we are also look to business cards and letterhead.

Cubefield Facebook Cheats

's a good idea to start a blog for a small business?

In times of crisis in which the budget for communication is the first item to be deducted from the budgets , open a corporate blog can seem like a good idea to be able to communicate with little or no cost.

Apparently the transaction at no cost: the platform is offered free of charge, there are no publication fees, etc..

But the answer to the question in the title, in most cases, it is not. Having a blog can be very costly and, if not managed properly, even counter-productive in terms of communication.

If you're determined to venture on this path that many major companies have considered too inaccessible, before you read below.

1) The blog takes time. The person in charge of the blog has a cost. Take a careful cost-benefit analysis.

2) The blog - of course - do not make up for the lack of quality of products or services or the lack of sales and marketing strategies. The notification must add value to an already good product and strategies already defined.

3) The blog should be part of a public relations program which includes other communication tools. Can hardly be the only tool.

4) The blog sends messages to the public which must be consistent with the goals you want to achieve. Establish goals and then decide how you want to be seen by the public. What degree of openness, informality is fitting to your goals?

5) Notice is hereby given that si è, quindi prima fate una seria riflessione sulla vostra identità, chiarite la mission, la vision, i valori e metterli per scritto come linee guida a cui ispirarsi per scrivere i post.

6) Decidete il taglio: se partite con il parlare solo dei prodotti, concentratevi su questi, e non inserite articoli di tipo istituzionale. Se volete cambiare strategia annunciatelo: “d’ora in avanti questo blog parlerà anche di…” oppure “si concentrerà su…” e spiegate perché, in modo che si capisca che il cambio di direzione è voluto e motivato, e non dovuto al fatto che siete rimasti senza argomenti.

7) Chiarite qual è il pubblico di riferimento perché each requires a different approach to public communication and a different degree of formality / informality.

8) Establish a maximum frequency of the publication of the post, that you must follow. The corporate blog is a job, so there are no excuses for not posting for long periods. If you open the blog, must be included among the priorities and become the ultimate wagon wheel: there was devoted to a hobby, you are pursuing a proper communication strategy.

Rocco's Big Mess Screens

10 things that should disappear from the companies' websites



not only useless, time-wasting, create disorder and visitors away from the site, getting the opposite result to what a company want to achieve.


1. Heavy flash intro skip intro without

2. Heavy flash introductions, tout court

3. Background music without the button to disable

4. Background music tout court (on music sites excluded), especially one that is activated suddenly blaring

5. Pages News without news

6. Pages News with the latest news included that date back to 2007 or earlier (in 2010)

7. Lack of an e-mail to contact the company (often replaced by a form with a scheme of compilation disk)

8. Catalogues in pdf too heavy to download even with adsl

9. Structures with information in sequence (the classic arrow "next" that forces you to scroll through menu items one after another without being able to choose the order)

10. Words underlined or highlighted in blue, as if they were links, but without connection