Heart Catheterization Lump

The glass ceiling of public relations

few weeks ago the site of the reported Ferpi reflections Toni Muzi Falconi (with their debate) is created from an article in the New York Times on revelations of a former employee of the Pierre Edelman . This was followed by a pike response of the same Richard Edelman.

There was talk of the role of public relations and public relations difficulties that continue to meet to establish a reputation for a certain type, despite efforts and results of the experts. Difficulties that some people are enhanced by use of a professional style "lunches and receptions.

This made me think of the debates on women's position in the world of work. I think we can draw a parallel.

Women have always worked and even public relations have always existed: agricultural and domestic laborers have worked since time immemorial, long before women, a few decades ago, many did their entry into employment in positions at medium (white collar).

Similarly, the public relations existed distant eras in which, as the peasant and scullery maids a servizio, occupavano una posizione defilata, non codificata. C’erano, ma non venivano nominate, e quindi, come tutto quello che non ha un nome, non vivevano di esistenza propria.

Poi le relazioni pubbliche hanno avuto una nascita ufficiale e una loro istituzionalizzazione, un po' come il lavoro femminile, che dopo il 1968, con l’avvento massiccio dei movimenti femministi, è entrato a far parte della realtà comune.

Per la funzione relazioni pubbliche e per le donne nel mondo del lavoro è cominciata una strada in salita, nel tentativo di veder riconosciute le proprie competenze e il proprio contributo nel determinare i profitti.

Come le donne, anche le relazioni public have to do with a glass ceiling and so much still to be done to achieve true equality with other business functions.

also for public relations, there are no miracle solutions or shortcuts that change the landscape overnight. The debate certainly helps, because it creates awareness, information circulates, it creates a network of professionals help you stay focused and on target. In the latter

you approach working with competence by increasing and updating their knowledge by showing that even Errepi create ROI. But I think that will be the next generation of PR practitioners to fully reap the benefits.